Content marketing training to boost your reputation, trust and new customer acquisition.
Building your business through content and trust is not a simple quick fix. It takes time, effort and process. But it works. And as the quality and relevance of the content published by your business have more and more impact on your ability to show up in searches, content is something no business can afford to take lightly.
The keys to success are these:
- Having a crystal clear understanding of who your target customers are and the content that they need.
- The ability to produce top-quality content in a variety of formats that your customers wouldn’t want to be without.
- An understanding of how to promote your content through social networks and influencers.
- A clear plan specifying who’s doing what and when things need to happen.
- Robust processes for reviewing what works and refining your approach.
How do I get there?
Option 1: Your first option is to read some of the thousands of content marketing articles and guides published on the Internet, start publishing and learn from your mistakes.
Option 2: Book yourself on one of our expert workshops and be guided through the planning process by two experienced and successful content marketers. Get essential help with identifying the needs of your audience, understanding how your buyers really buy, designing an editorial plan, and creating valuable content that you can actually deliver.
The cost of option 2 is clear (£95). The cost of option 1 is open-ended. You choose.