The Team Behind Content Marketing Masterclasses
Content Marketing Masterclasses are one-day, active and intensive events aimed at getting you started and well along the road to success. Discover how to analyse your target market and plan content that will get their attention. Learn how to create content that builds trust and how to manage an effective content publishing plan. Come and share the secrets we’ve spent learning.
We don’t just show you the basics we help you get started with productive and effective activity. Everything you learn is based on our practical experience of what really works.
Stephen Bateman, Concentric Dots. Stephen is an experienced, certified marker (DipM) who’s been helping major brands like Panopto, Moore Stephens, Lloyds TSB and Excelsior Coach implement winning content strategies and integrate content marketing into their overall marketing communications mix.
When training, Stephen is acutely aware of two things:
- His training is powerful. The idea of businesses investing in marketing that customers actually want, that they seek out, is powerful. It creates a virtuous cycle that makes social media, email marketing, PR and all other marketing activities turbo-charged. Without content marketing brands fail to engage their customers online.
- It’s not easy. Most marketers have very little experience researching, creating and distributing content that customers want and seek out. Producing great content-driven experiences, repeatedly, over time and with a limited budget, that deliver visible value for customers and prospects, and that drive business outcomes for the business, is hard. Stephen is there to make that process and learning less painful and less time-consuming.
Richard Hussey, RSH Copywriting
Richard is an experienced copywriter, blogger and content marketing specialist.
As well as being a skilled writer he has many years’ business management experience in information management, automotive and training businesses; he knows, first-hand, what it takes to deliver high levels of profitable growth in B2B businesses.
He has helped a wide range of SMEs create content and strategies that deliver results and ha also worked with major corporates like Ford, Nissan, Jaguar, Mazda and Case NewHolland.
Content marketing is the most powerful way to attract new customers to your business. Top quality, relevant content gets found and shared! The secret is to get inside the minds of your customers and understand their issues, anxieties and ambitions. Richard’s extensive business experience will help you see your business and the value you offer from your customers’ perspective – directing you towards the content you need to create to create, build and maintain productive relationships.
“We engaged RSH Copywriting over a year ago and during that time Richard has consistently added significant value to the quality of our communications as he has an intimate knowledge and understanding our the nature and personality of our business and is able to translate these into communication pieces which are directly targeted to our target audience. Since engaging RSH Copywriting the feedback and engagement we have achieved with our target market has improved significantly.” Hugh Graham, The Bid Coach
We’ll help you take the first steps on your content marketing journey and set you up for long-term success.