Our Content Marketing Masterclass course delegates are from diverse business backgrounds, yet they all share one common challenge: how to to create and distribute better, stickier content that attracts and converts a bigger volume of qualified customers to their business, and improves overall marketing ROI.
If you experience similar business challenges to any of the following course delegates, you will benefit from our content marketing training.
Jane is a marketing manager for a medium-sized chain of care homes in the Midlands, with an annual turnover of £20 million. She needs to develop an editorial programme that will attract potential customers online, wherever they are on their buying journey. The Content Marketing Masterclass will give her the tools and framework to develop customer-centric content that engages and converts her customers all along their purchasing journey.
Dave is a respected sports coach. His business sells performance training programmes to institutions that are funded to train young athletes. Those that know Dave trust him. Those that don’t know Dave, don’t know him from Adam. Dave’s challenge is to create a programme of editorial content that will gain him trust and convert visitors at whichever stage of their purchasing journey. Using great content that resonates with his visitors, Dave needs to sell his online performance training programmes and eBooks.
Sarah is a social media and community manager for a renewable energy company. She is tasked with growing the company’s reputation and accelerating its customer acquisition through online channels. To accelerate her social media performance, her boss has sent on the Masterclass to learn how to plan and generate a sustained programme of compelling blog posts, research papers, white papers, and evergreen guides. The content marketing training delivered through the Masterclass provides the framework for her success, plus further support in the personalised follow-up.
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