Content Marketing Training Programme (Masterclass)
Morning Session – Start 9.00am
|5-8||Know your Metrics – “4 buckets”|
|15-20||Know Your Audiences|
|15-20||Target Buying Stages|
|10||Know Your Sweet Spot|
|10||The Content Audit|
|15||Mapping and Gapping|
|15-20||Content Themes (Sage Case)|
|Lunch||Your lunchtime task: “Topics”|
Afternoon Session – Start 1.30pm
|5||Focus on your next piece|
|15||What are your Analytics telling you?|
|20||Topics: mapping persona / buying stage|
|20||Tone & Style|
|10||Call-to-Action – Mechanism|
|5.30pm||Round Up – CTA – where to from here? End|
As you can see, this is an intensive programme of content marketing training. The day will be stimulating, enjoyable and of great value to marketing managers who want to energise their content marketing with direction, purpose and vision.
£395 for a day of high intensity and high impact training.
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