Content Marketing Training Programme (Masterclass)

Morning Session – Start 9.00am


10-15 Setting Goals
5-8 Know your Metrics – “4 buckets”
15-20 Know Your Audiences
15-20 Target Buying Stages
10 Break
10 Know Your Sweet Spot
10 The Content Audit
15 Mapping and Gapping
15-20 Content Themes (Sage Case)
15-20 Keywords
15-20 Editorial Calendar
Lunch Your lunchtime task: “Topics”

Afternoon Session – Start 1.30pm

5 Focus on your next piece
15 What are your Analytics telling you?
20 Topics: mapping persona / buying stage
10 Information Sources
20 Tone & Style
10 Call-to-Action – Mechanism
10 Break
25 Promotion
15 Lead Nurturing
15 Measurement
10 Content ROI
5.30pm Round Up – CTA – where to from here? End

As you can see, this is an intensive programme of content marketing training. The day will be stimulating, enjoyable and of great value to marketing managers who want to energise their content marketing with direction, purpose and vision.

£395 for a day of high intensity and high impact training.

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